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s you wade through all
that obligatory end-of-year budgeting, no doubt you’re
giving extra thought to your website and its
increasingly vital role. |
Help’s arrived. Our
agency’s created a free online tool that lets you score your site on
five key areas: search-engine optimization (SEO), analytics,
content, functionality and digital marketing. You can access it
here
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We understand that you’re
busy. So we’ve kept this very high level. We haven’t
tried to bamboozle you with tech talk. We’ve narrowed
down our questions and simplified them to serve as a
helpful guide. You ought to be able to zip through the
scorecard in 10 to 15 minutes. |
Each of the five
areas has you answer five questions, then scores you on that area.
It could be an interesting exercise to do with your team, too,
prompting discussions that could lead to valuable insights.
Two-thirds of B2B
marketers planned to invest in a responsive website design in 2016.
Were you one of them? If you haven’t taken that step yet, then you
really need to build that into your critical actions for 2017. You
simply must ensure that your site functions optimally on all devices
(smartphones, tablets, desktops) plus major browsers and operating
systems.
But how your site
works on multiple platforms is only a sliver of what you need it to
do. It must attract leads. Deliver information fast. Showcase your
competitive advantages. Sell your wares. All while building your
brand and creating a positive experience that encourages people to
stick around, share findings and engage.
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If 2016 flew by without
significant digital examination, then make 2017 your
year to prioritize and execute. You can’t afford to miss
out on customers who are doing their research online.
(And who isn’t?). |
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Investigate your
status on search results. Deploy content-driven marketing
strategies. Create unique landing pages for your print and digital
advertising efforts, delivering a better experience to visitors and
better metrics to you. Yes, it gets tricky, but getting it right
reaps rewards.
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So go ahead. Put your
website to the test. The only caveat: to get an honest
score, answer honestly. Hope you feel our checklist’s
line of questioning leads you someplace good. |
| ©BlueSky
Business Aviation News | 8th December2016 | Issue #395 |
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BlueSky
- your weekly business and executive aviation news - every
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