Private jet charter network PrivateFly makes an
appearance on ITV’s The X Factor this weekend. The company has a starring role in a film featuring members of pop band
JLS, to promote one of the show’s viewer competitions.
In September, ITV filmed with PrivateFly at Signature's Luton FBO using
G-CIEL, a Citation XL, from London Executive Aviation’s fleet. The company will also fly the winners to Paris by private jet next year, as part of the overall competition prize package.
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PrivateFly's
CEO Adam Twidell with JB Gill and Marvin Humes
from JLS |
Members of JLS (who found fame after appearing on The X Factor in 2008) are seen boarding the jet in the film, after arriving on the PrivateFly red carpet.
Adam Twidell, PrivateFly’s CEO commented: “This was an exciting and fun project for the PrivateFly team to work on with ITV. But on a serious note, at a time when our industry is facing growth and perception challenges, it was also a great opportunity to showcase private aviation to over 9 million viewers.
“Only one lucky winner and five friends will actually win the flight to Paris, but millions of other primetime TV viewers will have a glimpse of what our industry has to offer.” |