Bristol Flying Centre Ltd,
the parent of Centreline Air Charter, has undergone a total brand review and
today unveils its new identity and website.
The company, now named
Centreline, has rebranded to support its growth and continuing evolution as
a leading European full service private jet management organisation.
The extensive rebranding
exercise incudes a new website encompassing the company’s board range of
aviation services and a total corporate identity change which has been
aligned across Aircraft Management, Charter, FBO, Engineering and ATO. In
addition to the website, a new pilot uniform, aircraft branding, marketing
material and signage has been created.
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Phil Brockwell, Commercial
Director and Tanya Raynes, CEO of Centreline celebrate the rebranding of the
company.
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Commenting on Centreline’s
rebrand, CEO, Tanya Raynes
said: “It is important that Centreline retains its established values of
being a boutique, customer obsessed company, but at the same time develops a
new and modern identity. This is an exciting time for Centreline and during
this period of new ownership and growth it is right to invest further into
our marketing strategy so creating an even stronger brand presence both on
and offline.” Raynes continued: “We have developed an identity that reflects
Centreline’s service ethos. No matter how large we become as an organisation
we will continue to offer the same bespoke, personal service with some of
the most experienced and talented people in the business residing in the
Centreline Team.”
Centreline will be unveiling
the new brand to customers and brokers over the coming weeks.
In early 2016 Centreline was
purchased by Guernsey based family office, Pula Ltd and recently increased
its managed fleet of aircraft to nine after gaining the management contract
of the UK’s first Legacy 500 aircraft.
The new website
(www.centreline.aero) will seek to
increase Centreline’s online presence and help to communicate with current
as well as prospective clients.
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