Vertis Aviation, the specialist large-cabin, long-range, boutique Charter Company has formed a strategic partnership with leading private jet company, JetSmarter.

The relationship will see Vertis Aviation’s Dubai office using its local knowledge and extensive network of contacts to support the development of JetSmarter’s new Dubai-London shuttle service, and future business in the region.

Vertis was integral in sourcing JetSmarter’s first operated aircraft in the region, an Embraer Legacy 650, and will provide continued support as the business grows.

Catherine Buchanan, CCO of Vertis Aviation marks the strategic partnership with Paul Grusevich Head of Global Expansion for JetSmarter.

“JetSmarter identified that a certain sector of the market demanded regular, cost-effective, intercontinental charter that links the UAE region, the UK and the USA and approached us to help source the right aircraft,” said Vertis Aviation CCO, Catherine Buchanan. “We really like what JetSmarter is doing and believe the shared aircraft model is a perfect solution for the local charter market. There is a growing demand in the region for this kind of service, so we are extremely pleased to be their local strategic partner and look forward to helping them develop here.”

It is anticipated customers will be attracted by the convenience of the shuttle service as it offers all the benefits of private charter through the membership business model. Passengers will also benefit from the full VIP concierge services offered by JetSmarter’s international team of experts.