Bliss Jet, a brand new indirect air carrier,
is preparing to launch a bespoke, individually ticketed seat service by business
jet between London Stansted and New York’s LaGuardia Airport this Spring.
With 800,000 first and business class seats
offered by airlines between London and New York each year, the route is one of
the most robust in the world. Now, for $11,995 each way – a fare comparable with
legacy airlines’ first class - Bliss Jet services will operate out of discreet
private terminals. Discounted fares for passengers booking in advance or
purchasing multiple seats will also be available.
An example of a Bliss Jet G550 interior.
Bliss Jet will offer a maximum of 10 seats on
board large-cabin, long-range Gulfstream G450 and G550 business jets between the
two cities. The jets will be flown by established US charter operators,
including White Cloud Charter LLC and Jet Access Aviation, between Sheltair
Aviation’s fixed-base operation (FBO) at LaGuardia Airport and Inflight Jet
Centre’s award winning VIP terminal at London Stansted. Regular services are
being timed to get passengers into their city hotel rooms, or back home by
midnight local time.
On Sundays, Bliss Jet will depart New York
LaGuardia at 11:00 am to reach London Stansted at 22:30, while on Thursdays,
flights will depart from London at 20:15 (in what will be the last flight of the
day to the capital from London), arriving in New York at 23:15.
Unique at LaGuardia - from London
Bliss Jet is offering the only
intercontinental flights from the more centrally convenient LaGuardia. Before
Bliss Jet, London passengers’ only option was to travel to the much more distant
and congested JFK and Newark International Airports.
With a 30-minute check-in time at each end,
thorough and efficient security screening and two customs officers are scheduled
to meet each flight in private terminals for maximum discretion, Bliss Jet’s
goal is to provide the closest offering to the halcyon days of Concorde - in
terms of style and speed.
Door-to-door journey times will be reduced by
as much as four hours each way compared with scheduled airlines.
Inflight passengers will enjoy comfortable,
spacious seating, have free access to in-flight Wi-Fi as well as their own
choice of food (pre-ordered ahead of time) and an extensive selection of
inflight entertainment options. For an extra fee, Bliss Jet will offer chauffeur
services for onward travel and cater to any of their customers’ other personal
needs through soon -to-be appointed concierge service partners.
|“The difference between Bliss Jet and the
former failed all-business class models EOS, MaxJet and SilverJet is that they
were all fundamentally traditional airline models - trying to mirror the private
jet experience. Bliss Jet, however; is based entirely on a’ la carte, and for
the first time travellers can purchase a seat - one way or return, without the
full charter cost of US$100,000 plus for a business jet experience,” said
President and CEO David Rimmer.
“We are excited to bring individuality to a
mass-market product and offer frequent flyers on one of the world’s busiest
routes something very different and delivering the most precious commodity -
Bliss Jet President and CEO
Bliss Jet will appeal to hedge fund companies;
the investment banking fraternity; senior executives; music, film and sport
industries, David suggested.
A veteran of the business aviation industry,
David Rimmer started his aviation career as news editor for leading US aviation
magazine Business and Commercial Aviation. He joined charter company ExcelAire
as VP Sales and Marketing and served as President through to 2013. He then
served as president of Alerion Aviation until mid-2016 when he founded Bliss.
Watch the GearUp TV interview with David Rimmer