ACJ Nimbus, the
latest cloud-creativity of internationally renowned
artist Berndnaut Smilde and professional
photographer RJ Muna, is making its debut at Artexpo
New York, where they are exhibiting for the first
“Creating ‘clouds in rooms’ is part of my passion
for exploring the creativity of spaces, so it was
intriguing when Airbus Corporate Jets proposed using
it as a twist on the ‘putting rooms in clouds,’
which it does,” says Smilde.
“The challenge was
to capture an ephemeral and living artwork, lasting
only a few seconds, in a way that echoed elegance,
space and relaxation,” adds Muna, who is attending
Smilde creates the
clouds by spraying a fine mist of water in the air,
and then blowing smoke onto it. “Every cloud is
different,” explains Smilde, “but with practice you
can get roughly the shape you want, where you want
“Adopting a low
camera viewpoint helped to put the clouds up in the
air, where you normally see them, and to convey a
sense of grandeur and freedom, while elements such
as the bath, projector and gramaphone communicated
relaxation,” adds Muna.
The ACJ Nimbus
artwork comprises three scenes - 'Serenity',
'Freedom' and 'Harmony' - which act as a visual
metaphor for owning and travelling in an Airbus
corporate jet. The scenes tell the story, so they
are simply accompanied by the tagline “Your world
above the clouds.”
has a couple dancing in a large and
elegant room, surrounded by gramophones.
'Serenity' portrays a lady in a bath
surrounded by candles.
shows a family watching a film on a
projector, encircled film-cans.
The scenes echo
the liberty of movement, relaxation and peacefulness
that are the hallmark of travel in an Airbus
corporate jet. They are being displayed in the VIP
Lounge at Artexpo New York, and later at other
high-end VIP events.
Publicis led the project for Airbus Corporate Jets,
which is the exclusive presenting partner of Artexpo
New York. The scenes were shot in London.