The company joins a league of 2,100 certified B Corporation companies from across 50 countries and representing 131 industries. B Corporation certification is created by B Lab, a nonprofit organization that recognizes and supports a global movement of people using business as a force for good.

This prestigious certification is a verified benchmark for companies using the power of business to create a positive impact - social or environmental - through responsible professional practices and the power of their markets.

The announcement makes Reynolds Jet the first and only aviation player in the world - business or commercial - to be awarded the B Corporation status. Most importantly however, it sharpens the focus on measuring and benchmarking what matters.

J Mercer Reynolds comments, “By receiving this accreditation, it not only validates our mission-driven business, but has further strengthened our clear non-conforming identity and brand reputation in our industry. It compels us to focus on the benefits and interests of people (customers and employees), performance, profit and philanthropy.”

Make no mistake, Reynolds Jet is not a charity nor a non-profit organization; they are for profit. But what makes this company interesting - and unique to the whole air transportation industry - is what it does with the profit. Reynolds Jet donates 100% of its net profit, from both their aircraft management services and on-demand private jet charter flights, onto a Private Jet Card to provide air transportation for certain economically challenged patients of families of Cincinnati Children’s Hospital, who reside outside of Cincinnati. Reynolds Jet makes the travel arrangements directly with these patients and families.

“We’re deeply grateful to Mercer Reynolds/Reynolds Jet for their generous plan to provide private air transportation to families outside of Cincinnati who are seeking cancer care for their child at Cincinnati Children’s,” says James Saporito, senior vice president, department of development, at the medical center. “Their commitment to serving families facing a difficult battle will provide hope to these families and opportunities to access care that otherwise may be beyond their reach.”

For many companies, doing good may take a back seat to making money. But not for certified B corps. A B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk. Unlike traditional corporations, Certified B Corporations are legally required to consider the impact of its decisions on employees, suppliers, consumers, the community and environment. B Lab certifies forprofit companies based on how they create value for non-shareholding stakeholders and they must also meet rigorous standards of social and environmental performance, transparency, and accountability.

The certification helps customers and consumers identify the change makers.

Reynolds said, “How we do business is as important as the business we do. And obtaining this prestigious designation marks Reynolds Jet’s next logical step in our commitment to making things better; better for our employees, better for our aircraft owners and private jet charter clients, and making the world a better place for Children’s patients.”

He continues, “Our people are our greatest asset. They provide extraordinary customer care in our quest for perfecting personalized aviation travel. Having the B-Corp Certification validates now helps them to connect deeper with our mission, and become an even more engaged workforce. There is now a reason to be part of making positive social change happen.”

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