|
Andrea Jilkova,
Director Sales and Marketing, Travion Flight Management. |
|
|
The Maturation of an Industry:
Trip support grows up |
|
|
|
use the term 'Industry' here in the loosest possible sense.At best, the trip support segment of the
executive aviation market, with the possible exception of some very well-known
large corporations operating at major hubs, could be described as a 'cottage
industry'. |
The very existence of so many small companies
was driven by the geographically distributed, fragmented and fundamentally
unstructured nature of general aviation, a perfect breeding ground for
entrepreneurial individuals to spot and capitalize on an opportunity. And so
began the trip support business sector . . .
As we know, in aviation there is nothing quite
as consistent as change. The 21st century has brought with it more pressure on
operational efficiency and effectiveness, customer satisfaction and engendering
loyalty as well as a raft of technological advancements. The ripple effect of
these pressures and changes at the operator level has caused parallel
initiatives for change in trip support.
Among these are a greater focus on consistency
of service delivery, a broader set of offerings, greater attention to customer
relationships (trip supporter to operator), better and more timely
communication, and of course economies of scale.
The traditional small trip support company is
being forced to operate in a much more professional manner. They will need to
deploy better, more mature skillsets, more robust and comprehensive processes as
well as new product offerings and business relationships to meet customer
expectations. Enter the evolution of Flight Management!
Dispatchers are becoming known as Flight
Managers - these people are encouraged to have a deeper understanding of their
client’s businesses and requirements. Staff are chosen because of customer
focussed attitude and their industry experience. Process driven administrators
are no longer appropriate for a service intensive offering. Flight Managers take
direct responsibility for all requested aspects of a flight; moreover, they
maintain constant collaborative communication with the flight operator from
inception of a plan to final post flight analysis. Companies that make this
transition are now able to offer a truly outsourced flight dispatch service to
operators who do not have critical mass or who require additional capacity
during peak times.
The quality and maturity of staff is but part
of the equation for delivering enterprise class Flight Management. No business
evolution today is complete without the application of copious amounts of
information technology. Many companies today have created 'Digital
Transformation' organizations whose sole purpose is to identify and plan for the
introduction of new technologies. The Flight Management business is no
different. However, this industry by its very nature is designed to promote
order and routine. Innovation put into the hands of 'creative types' without any
relevant background would generate only compulsive ideas, omitting the realities
of the environment. Here again the maturity and professionalism brought by the
new breed of Flight Managers plays an important role in ensuring innovations are
pertinent, practical and bring real benefit.
We are at the beginning of a new era of
operating and planning private and executive aviation. The pace of change will
continue to increase and the companies that embrace that change will thrive,
those that don’t will become irrelevant.
Travion introduced the Flight Management
concept and has focussed on retaining only the most qualified and customer
centric aviation specialists. With an emphasis on communication and
collaboration brought by new technology they are at the forefront of the Flight
Management movement.
|
|
www.travion.uk |
|
Travion Ltd | London Oxford Airport, OX5
1RA, UK |
Tel:
+44 1865 849 498 |
|
BlueSky Business Aviation News | 7th December
2017 | Issue #442 |
|