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Connectivity is one of the most important considerations when buying a pre-owned business jet. Michael Skou Christensen, chief commercial officer at Satcom Direct, explains why.
At SD, we have always based our connectivity recommendations on what, for us, is the most important factor: the user experience.
We know that while the principals at the highest levels are not necessarily interested in what the system is, they just want it to work so they can optimize video conferences, stay connected, follow the news and ensure that they are always connected to those that matter. Yet understanding what is needed to deliver these outcomes is critical in guaranteeing productivity and seamlessly transitioning from terrestrial life to above the clouds. In addition, flight departments, operators and fleet managers increasingly welcome the opportunity to remotely monitor aircraft performance and record digital logs, which helps streamline maintenance and retain asset value.
Today, connectivity is about so much more than communications. A robust connectivity system is no longer a nice to have. It is essential, and for those acquiring a pre-owned jet, it is vital to establish what existing systems an aircraft offers and assess them against future mission and operational requirements. Defining the potential new owners’ needs forms the foundation for understanding if the existing hardware is sufficient or if financial investment is required to update the offering.
Establishing connectivity needs before a buy can help save time, money and effort in the future.
It also helps to consider how connectivity improves the passenger experience, contributes to aircraft safety and increases operational effectiveness. Consider the cabin. Does the aircraft’s connectivity suite allow passengers to stream media, browse the internet, make calls, send messages, and stay entertained or work efficiently in flight? On the flight deck, connectivity means real-time information on weather, flight plans, operational changes, emerging risks, and other critical situational awareness parameters. Meanwhile, at ground level, real-time flight tracking is essential for optimized fleet management and improves safety, enabling robust communication with ATC and emergency services. It also allows aircraft performance and fuel consumption monitoring.
SD supports customers all the way through their connectivity journey.
It is critical for the purchaser or their representative to know that the onboard systems are supported by viable hardware sufficient for necessary passenger use and operational needs. Other consistently evolving factors include the introduction of regulatory mandates and anticipated technology shifts. A savvy buyer will be well advised to ensure the aircraft is upgradeable to meet these changes without excessive cost.
If a new owner intends to offset operational costs through charter, connectivity may help maximize revenue. Inflight broadband is among customers' primary requirements, and not just for larger jets. Small-to mid-size jet passengers’ expectations are changing. Always-on connectivity is now deemed a given, and with the introduction of the new Electronically Steered Antenna, ESA technology is becoming a reality.
SD helps owners future proof their connectivity solutions.
Vendors might ask if updating connectivity before selling makes sense. It depends on the uniqueness of the transaction. Indeed, an advanced connectivity system is worth highlighting to potential buyers, and brokers must be up to speed on the technology. We often suggest that potential owners ask for detailed written spec sheets outlining the existing connectivity solutions to avoid unexpected financial surprises should major upgrades be necessary.
Regardless of the stage in the aircraft’s lifecycle, we believe owners ought to proactively evaluate their connectivity needs and capabilities annually, or at minimum, every other year. Even where installed systems remain functional, substantial improvements in speed, bandwidth, and features offered by newer technology may warrant an upgrade to keep the aircraft competitive, operationally efficient and enable asset value retention.
The key is to gather as much information as possible to ensure the recommendations are appropriately tailored to specific aircraft and operational needs. Sound advice and research informs smart choices, which is never truer than when selecting business aviation connectivity.
BlueSky Business Aviation News | 14th November 2024 | Issue #772
