Private aviation media specialist Adlux and Clear Channel Airports - the leading marketer of airport advertising - have announced an agreement that will give brands one-stop-shop sell-through access to multimedia advertising opportunities in the world's busiest private airport lounges.

Via a single point of contact, advertisers can now engage with the exclusive audience of high net worth consumers and senior executive business travellers who use private aviation.

The agreement extends each company’s media network into private airport terminals covered by the other. This provides Adlux with entry into Clear Channel Airports’ top 60 U.S. private aviation terminals in North America and Clear Channel with access to Adlux’s network of 86 private aviation terminals in Europe, the Middle East, Russia, Asia-Pacific and Central America. This combined global media portfolio encompasses some of the busiest private airports in the world, including New Jersey Teterboro, New York Westchester County, Dallas Love Field, Paris Le Bourget, Geneva Cointrin, Moscow Vnukovo and London Luton.

Adlux Founder, Maxim Interbrick

“Through our media at private airports, Clear Channel Airports connects brands to affluent, mobile and hard to reach business and leisure travellers,” said Jon Sayer, president, Clear Channel Airports. “These venues provide some of the world’s most admired luxury brands access to their consumers at the right moment. The additional international scale lent to our portfolio through this agreement with Adlux will enhance the opportunities for our advertising clients to execute global and targeted campaigns at venues in some of the world’s most exciting international destinations.”

Under the agreement, Adlux will also install full-motion digital screens in the top 16 Signature terminal lounges in the U.S. The screens will show a U.S. version of ADLUXTV, Adlux’s exclusive TV channel, featuring business and leisure-related content curated specifically for private aviation flyers. Advertisers will also have access to an existing footprint of media platforms including backlight displays, product showcases and custom branding and experiential opportunities.

"Since 2007 Adlux has been media partners with the world's most prominent FBOs. Our network spans Europe, Russia and CIS, the Middle East, APAC and Central America and has grown along with the private aviation marketplace itself,” said Maxim Interbrick, Adlux Founder. “I am delighted to announce this next major step in our development, the joint venture with Clear Channel Airports, which will see Adlux working alongside Signature Flight Support. The involvement of a major media owner brand like Clear Channel in the world of private aviation serves to reinforce the potential for media partnership development within it."

TAG Farnborough