The company has announced that from 28th September 2015 it will be rolling out its unique technology to the consumer.

Stratajet has been undergoing an intensive campaign of meetings with charter operators and FBOs across Europe in an effort to promote its technology and to gain access to aircraft and associated pricing. During the campaign, named Operation Long Reach, the Stratajet team set out to attract operators to link their operations software with Stratajet’s own system, resulting in the potential pricing of up to 500 available aircraft.

The end of this first phase of populating the Stratajet.com technology with live pricing information has resulted in a robust and effective online booking platform providing instant and accurately priced trips that can be purchased by the consumer.

The Stratajet team (L to R): Jonny Nicol, CEO; Olivia Scarlett, Head of Marketing; Cecilie Øyäs, Co Pilot and Operator and FBO Liaison; Mike Gadd, Head of Operator and FBO relations.

Commenting on the success of Operation Long Reach, Stratajet CEO, Jonny Nicol said “Following an exhausting few months, flying around Europe in our Chieftain aircraft, it is very rewarding to be able to confirm that we have hit our targets in relation to the number and range of aircraft available on the Stratajet platform. The positive response we received throughout the campaign has proven what we knew all along – that the industry needs this technological development in order to grow.” Nicol added, “I think one of our greatest achievements is that we have gained the understanding from the operators that other companies, claiming to do what Stratajet does, are simply not delivering.”

Operation Long Reach, which began in April 2015, has seen Stratajet create mutually beneficial partnerships with a wide range of pan European charter operators and FBOs. The team met with over 50 operators and FBOs and covered 30 cities in 14 countries. Stratajet had made the commitment to operators of a free to use sales software platform, known as Stratafleet, which enables them to make use of all of the benefits of Stratajet’s pricing engines for their internal quotes which will in turn lead to increased efficiency of how their capacity is sold. This concept was widely embraced by operators and FBOs throughout the campaign.

Stratajet will be continuing Operation Long Reach by welcoming more European operators onto its platform and by driving its USA campaign in Las Vegas at NBAA this year. More operator and FBO meetings will follow in the USA, Middle East and Russia in an effort to further increase the geographical reach of its product.

Appointment of award winning CFO

In further news, the company has announced the appointment of David Lee Chief Financial Officer to direct Stratajet’s finance infrastructure and fundraising and to help develop the company’s commercial strategy.

The newly created CFO role will report to Stratajet CEO, Jonny Nichol, and is the most senior position so far to be recruited into the fast growing technology company.

David Lee brings with him over 10 years' experience in building high growth internet businesses and, in 2015, he was recognised by the Institute of Chartered Accountants (ICAEW) as Finance Director of the Year. Previously, David served as CFO/COO at technology company Mendeley where he lead the company's financing, growth and exit. Prior to that, David held Finance and Strategy roles at Betfair, where he worked on the £1.4bn IPO. He is a qualified chartered accountant and has studied at both London Business School and Oxford Saïd Business School.

CEO Jonny Nicol (left) with newly appointed CFO, David Lee

Commenting on his new role David said “I love growing technology businesses and I love innovative products that change industries. For me, Stratajet hits the sweet spot of both.” He continued, “When I first met with Jonny Nicol, he explained the inefficiencies that exist in the private jet industry. It's so obvious that technology can solve many of these problems and I soon learnt that many have tried and also failed. The difference with Stratajet is that we have solved the hard problems and now have the only product and platform in the industry that can really do what it claims. Stratajet's solution just blew me away and I remember lying in bed awake at night, thinking through the potential of this company. There are so many interesting things happening in tech start-ups right now, but Stratajet, by far, has the most potential and is the most exciting.”

Stratajet recently secured investments of over $5million which has provided the opportunity for the company to embark on a significant recruitment drive and take Stratajet to the consumer market.