First London-Zurich flight for Surf Air's ground-breaking subscription service

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Surf Air, the world's first all-you-can-fly membership airline, took off on its maiden flight from London to Zurich on Monday (25th September).

Following the successful launch of leisure routes to the popular destinations of Cannes and Ibiza in summer 2017, the addition of Zurich brings Surf Air’s core business travel offering to Europe, meeting significant demand from existing and prospective members.

Surf Air is revolutionising European aviation with its unique service that enables members to fly quickly, simply and comfortably on executive aircraft from private terminals. The fleet in Europe is composed of Embraer Phenom 300 executive jets and Swiss-made Pilatus PC-12 aircraft (pictured).

The Surf Air model enables seats to be secured on chosen flights in just 30 seconds from any handheld device, and bookings can also be cancelled at the touch of a button at any time. Bridging the gap between commercial and private travel, members can arrive at the airport just 15 minutes ahead of their flight’s departure and save on average 4 hours for every return flight they take.

“We are excited to bring our unique proposition to the European market, with London to Zurich the first of many routes in the pipeline.” said Simon Talling-Smith, CEO of Surf Air Europe. Surf Air is all about saving business travellers valuable time, which our over 4,000 U.S. members can attest to and love. For professionals who travel frequently, we truly believe that our model is affordable and time-efficient, with the added benefits of flying privately - in comfort and without the frustrations associated with commercial travel.”

ExecuJet, part of the Luxaviation Group, is the sole handling agent for the airline at Zurich Airport.

Founded in 2013 and already a success story in the US, where it serves 17 destinations from hubs in California and Texas, Surf Air's transformational subscription model allows members extraordinary flexibility, and frees them from the hassle of mainstream airports. Surf Air travellers fly aboard state-of-the-art executive aircraft which seat up to eight passengers, and also have access to valet parking at well-appointed, dedicated terminals.

Surf Air's continued expansion in Europe is a mark of the success its unique model has brought to the industry. Launched in California as the first private membership airline in the US, the company's European launch came just three weeks after the company acquired its biggest competitor, RISE, as part of a major expansion programme.

BlueSky Business Aviation News | 28th September 2017 | Issue #433