While Santa is more usually found flying in a sleigh, he switched to a Gulfstream G450 - operated by Pen-Avia, a recent addition to PrivateFly’s charter network - which was magically transformed into a unique Santa’s Grotto for the occasion.

Festive canapés and drinks were served by leading inflight culinary concierge, On Air Dining, inside the FBO lounge. And children were able to enjoy a visit and professional photo with Santa on his Gulfstream, as well as a gift from PrivateFly and a Harrods teddy bear to take home. The event also invited guests to make donations to children’s charity St Elizabeth’s.

PrivateFly’s Adam Twidell & Carol Cork, plus Will Holroyd, Director of Sales and Marketing at Harrods Aviation, join Santa to welcome guests onboard.

Adam Twidell, CEO and co-founder of PrivateFly, said: "This was such a fun way to celebrate the festive season and the end of a very busy year for PrivateFly, with our clients, corporate partners and friends.

“The Gulfstream G450 might not quite be able to fly around the world in one night like Santa’s sleigh, but with an impressive range of 4,350 nautical miles it can fly our clients on transcontinental flights such as London to New York, or Paris to Dubai. It was an ideal opportunity to showcase both the great facilities at Harrods Aviation Luton, and introduce an impressive new aircraft in our charter network.”