Following a successful first year of
operations for its Group Broker Desk network, Luxaviation is enjoying stronger
relationships, greater visibility and more business with brokers worldwide.
Launched in December 2016 as the
first Group-wide charter sales office, Luxaviation’s Group Broker Desk has
surpassed expectations. The Desk works by uniting all operators in the
Luxaviation Group, giving brokers an overview of the Group’s entire fleet and
availability. From helicopters to turboprops, across all types of jet up to
business liner, brokers can find the best deal for their customers from
Luxaviation’s core fleet of more than 270 aircraft.
Headquartered at London Luton
Airport, Luxaviation’s Group Broker Desk also has satellite offices in Moscow,
Miami and Hong Kong. This allows brokers to speak directly to the Luxaviation
team based in their own time zone, resulting in faster quotes, a simpler payment
process and better cultural business awareness.
Christopher
Watson, Head of the Group
Broker Desk, Luxaviation, says: “The development of the network over
the past year has been very rewarding across all regions -
particularly in the US and Asia where we are seeing more brokers
engaging with us to source aircraft. We pride ourselves on
delivering a local service across a global aviation network. We are
able to communicate and deal with brokers in the way they want to
work - we just would not get that business if we did not have people
on the ground.
“With our Broker Desk HQ
based at London Luton Airport, we are able to meet brokers every day
as they come to wave off their clients, which builds rapport between
brokers and the Group. We represent all of Luxaviation’s entities -
Luxaviation UK, located in nearby Stapleford; the Luxaviation
entities in Germany; Belgium; France; Luxembourg; as well as
ExecuJet globally. We showcase availability for all the operators in
the Group to provide brokers with the best option, before handing
them over to the AOC.” |
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Christopher Watson |
Maggie Wong,
Head of the Hong Kong Broker Desk, Luxaviation, says: “Chinese culture, and the
ways in which we communicate, differs from the Western style. Social media is
extremely important in our region and we’ve worked hard to develop channels that
foster proactive conversation. Also, by holding regular face-to-face meetings
and speaking to brokers on their level, in their language, we create lasting
relationships within the Chinese community and the wider Asia region.”
Nicolas Itkin,
Head of the Miami Broker Desk, Luxaviation, says: “It is part of Luxaviation’s
mission to adapt to all of our clients, and this means tailoring our working
practices to match those of the region we are in. US-based brokers tend to
prefer to communicate over the phone; they all have my cell number and know they
will get a speedy response when they call.”
The news follows Luxaviation
Group’s recent announcement of its strategic collaboration with Paragon Aviation
GroupTM, the US facilitator of The Paragon NetworkTM, creating a new network of
52 Fixed Based Operators (FBOs) around the world, of which 25 are in the US. |