Private jet booking platform PrivateFly has become a preferred partner of Virtuoso, the world's leading luxury travel network.

The new partnership will allow Virtuoso’s network of over 16,000 travel advisors, based in 45 countries, to offer private jet travel to their clients, through integration with PrivateFly’s technology platform and 24/7 team. PrivateFly provides access to an accredited global network of over 7,000 private charter aircraft and the deal follows the company’s takeover of US charter broker Bird Dog Jet in November 2017.

Adam Twidell, CEO of PrivateFly comments: “This partnership with Virtuoso is a milestone step in our b2b growth strategy. Private jet charter is fast emerging from its exclusive niche and becoming more integrated in the travel industry through technology; better and clearer pricing; and a greater awareness of private air options.

“At PrivateFly we saw a year-on-year increase of 45% in b2b bookings in Q4 of 2017, and we expect this trend to continue, as more and more travel agents turn to private aviation - to deliver truly excellent, luxurious and memorable travel experiences for their clients.

“Virtuoso's 2018 Luxe Forecast points to luxury travel trends which are very well-served by private aviation, such as multi-generational and celebration travel; remote and far flung locations; and shorter trips (where faster and hassle-free travel becomes even more important). So the potential for future growth is exciting. Through this new partnership, we’re looking forward to showing more travellers how private air travel can deliver a truly exceptional travel experience.”