Satcom Direct (SD), the business aviation
connectivity, software and hardware provider, celebrated the opening of its new
Asia Pacific office on 10th April, accompanied by dancing dragons, traditional
Hong Kong fare, and an elite gathering of Asian business jet operators.
Situated in the heart of bustling Wan Chai,
the expanded Hong Kong home of SD gives the growing customer base easier access
to the business as it moves from its Hong Kong airport airside location, to the
core of the city’s commercial district.
The state-of-the art premises incorporates
high-tech offices, meeting rooms, and a spacious workspace to demonstrate the
ever-expanding range of SD services. The contemporary space reflects the
innovative nature of the SD culture, and doubles-up as a venue for holding
company events and customer training.
The relocation to larger office space is a
response to SD’s significant growth in the region which is being driven by the
development of the Asia Pacific business aviation market, and in particular the
growth of the Chinese business aviation sector. SD’s diverse customer base
includes business jet management companies, operators, government, private
owners, and corporate flight departments maximising the reliable, customized
connectivity services SD designs and delivers.
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Nathan Andrews, SD Regional Director APAC
(left) and Michael Skou Christensen, SD VP International, celebrate the new Hong
Kong office opening. |
The new location brings the SD APAC team
closer to its customers, facilitating enhanced customer support. “We know
clients in Asia embrace the latest technology which is why we wanted to
establish an even stronger base to deliver the superior customer support for
which we are recognised,” says Chris
Moore, CCO, SD.
This includes support for the increasing
number of customers in the region installing Jet ConneX, the ultra-high-speed
data transfer service. “We were one of the first companies to prove the Ka-band
technology for business aviation, and now supply the highest percentage of tails
using the service worldwide. We’ve used this experience to create industry-first
dedicated Service Level Agreements (SLA), to support our customers’ experience,”
adds Moore. The SLAs include onsite support, proactive monitoring, outage
notifications and guaranteed email and phone call response times.
The office is manned by the existing
seven-strong SD team, but it is anticipated the team will more than double over
the next three years as new sales, technical and support roles are filled. “We
are genuinely committed to this region and deem our presence essential to
maintain customer service levels, manage efficient operations and keep our
competitive edge,” says Moore.
The success of SD’s existing customer support
in the region was underscored when the business won Best Operational Support
Award at the AsBAA Icons of Aviation Awards for 2017. “The award is testament to
the team’s diligence here in the region, and our new office provides great
foundations for them to continue to excel,” concludes Moore.
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